Food Matters Live

Bord Bia Origin Green Breakfast event

The Sustainable Supply Chain – The Bigger Picture

Wednesday 23rd November at London’s ExCeL

This breakfast briefing will provide valuable insight into sustainability and resource efficiency agenda affecting the agri-food sector. Speakers will discuss how the Origin Green programme can help provide the industry with a benchmark to work to. They will also discuss how tackling environmental challenges in the sector can lead to opportunities for growth.

Our Chairperson is freelance journalist Oliver Balch. Speakers; Jim O’Toole, Director of Meat and Sustainable Development, Bord Bia; Dr Nicola Robinson, Senior Manager Sustainable Sourcing & Global Supply Chain and Sustainability, McDonald’s Global; David O’Flynn, Group Head of CSR, Dawn Meats and Tom Cumberlege, Associate Director Advisory Services, The Carbon Trust.


Oliver Balch

Independent Chairperson and freelance journalist

Oliver Balch is a British freelance journalist and writer. A regular contributor to The Guardian on sustainable business issues (here), his work has also appeared in The Financial Times, Fortune and The Daily Telegraph as well as numerous trade publications. He is the author of three non-fiction books and is currently studying for a PhD on corporate responsibility at Cambridge University.


 Jim O’Toole, Jim O'Toole.png

 Director of Meat and Sustainable Development, Bord  Bia

Jim is responsible for the delivery of Bord Bia services to the   Irish meat and livestock sector and also the development of Bord Bia’s Origin Green initiative.

Previously he was responsible for the development and implementation of Bord Bia’s Quality Assurance Schemes and held a variety of marketing roles with Bord Bia in London, Milan and Paris.

Jim chairs the Beef Working Group of the Sustainable Agriculture Initiative Platform and is Chairman of the International Meat Secretariat’s Beef Committee. He is also a  board member of the Irish National Accreditation Board and UECBV, the European  Livestock and Meat Trading Union.

Dr Nicola Robinson MRCVS, Nicola Robinson.jpg

Senior Manager Global Sustainable Sourcing, McDonald’s Corporation

Nicola Robinson leads sustainable sourcing for McDonald’s in Europe, representing 37 European markets. In this role she is responsible for developing global strategies around sustainable sourcing, and supporting their implementation in collaboration with supply chain teams and suppliers. She also manages a number of McDonald’s agricultural programmes, including the  McDonald’s Agricultural Assurance Programme which spans more than 500,000  European farms, and the Flagship Farms programme, which recognises some of the  most progressive farmers in our supply chain to showcase existing best practice in sustainable farming.

Nicola leads McDonald’s engagement at the SAI Platform Beef Working Group, where she has worked to leverage McDonald’s beef supply chain to support the development and testing of the SAI Platform’s Europe-wide standard for sustainable beef production. She also leads a cross-departmental global project team to define sustainable chicken for the 36,000 McDonald’s restaurants around the world.

She is a qualified Veterinary Surgeon and holds a Masters in Environmental Technology from Imperial College London.

David O’Flynn,David OFlynn.jpg

Group Head of CSR, Dawn Meats

David O’Flynn is Group Head of CSR for Dawn Meats a billion euro beef and lamb processor with operations in Ireland and the UK and offices across Europe. David has over 20 years’ experience and most recently represented the Irish Food and Drinks industry as part of the Bord Bia Origin Green Ambassador programme undertaking projects at Abbott Nutrition in the USA, at Unilever and Asda in the UK.

David previously worked with Ecocem a leading international supplier of low carbon cement where he developed and implemented the strategy to grow the Irish business by leveraging Ecocem cement’s unique sustainability and technical benefits. David also worked with Greenstar, Ireland’s leading waste management company and in consulting engineering.

David sits on the EU Commission product environmental footprint technical secretariat for meat. David is a chartered engineer with an MBA from University College Cork and MSc in Sustainable Business from Michael Smurfit Graduate Business School.

Tom Cumberlege,Tom Cumberlege 2.jpg

Associate Director Advisory Services, The Carbon Trust

Tom is an experienced consultant helping businesses to tackle diverse sustainability issues across a range of sectors such as agriculture, FMCG, financial services and luxury goods. His advice enables clients to realise low carbon investment opportunities across their  value  chains, conduct product footprinting projects and supply chain engagement and  financing solutions.

He has also developed guidance for the GHG Protocol’s Scope 3 Standard on behalf of the World Resources Institute. Prior to working in the Business Advice Team, Tom managed the Carbon Trust’s Public Sector Programmes.



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