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Ambassador Programme

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Created in 2013 with the Michael Smurfit Graduate Business School, this programme has at its heart two interlinked pillars: one focused on education in the sphere of Business Sustainability, and the other on partnership with major international food companies.

Never has sustainability been so top of mind and globally important, and it is this convergence that has opened some important discussions among the global food industry. The Irish Food Board’s (Bord Bia's) Origin Green Ambassador programme is designed to open and facilitate these conversations and the role of Irish sustainability initiatives in export markets.

Who is Involved?

The format of this programme ensures that high quality executives are placed in many of the leading Global Food & Drink companies, hot housing their skills while engaging on live sustainability projects. Working to embed sustainability best practices, strategic planning, refine policies and bring new thinking to their placements.

Referred to as Origin Green Ambassadors, these executives become the conduit between Ireland’s Origin Green programme and Irish Origin Green member companies.

Leading global retailers involved to date have included, M&S, Sainsbury’s, Tesco, Walmart, Alibaba, Ahold, Asda, and Metro Group. Participants have the opportunity to work internally to support the development of coherent, strategic, and effective approaches to sustainability.

Origin Green Ambassadors have partnered with global brands in Europe, North America, and Asia including Abbott Nutrition, Coca-Cola, EPIC (Subway), Fair Oaks Farms, WWF, McDonalds, Nestlé, Pepsico, Starbucks, Unilever, the World Bank and Mars.

Apply for Origin Green Ambassador Programme

News & Reports

Sustainability Spotlight: Carbery Group

Origin Green is Ireland’s national food sustainability programme. It is a voluntary programme led by Bord Bia that brings together farmers, food producers, retailers and food service operators with the common goal of sustainable food production. This month, we speak to Enda Buckley, Director of Sustainability at Carbery Group.

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We live in challenging times – especially in the Agri-food sector. In dealing with the impact of COVID and Brexit; it’s not always easy to face other challenges, such as diversity and inclusion in your workforce. Did you know that The Agri-Food and Diversity Initiative (AgDIf) can help?

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Building Superior Confidence

Our recent research on Diversity and Inclusion in the Irish Food and Drinks Sector: Accelerating Diversity in the Food & Drink Industry, highlighted the importance of Confidence as a career advancement factor for women. 64% of leaders and 62% of employees rated it as a top 3 factor. Confidence is Key!

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