“Britvic Ireland aims to be trusted and respected in our community, and believes that the Origin Green Programme is an essential framework to communicate to customers the sustainable agenda that we have adopted. It provides a structure to demonstrate our commitment to that agenda; identifies areas where continuous improvements are being made; and indeed, where improvements can be made and has helped Britvic Ireland develop a roadmap toward 2020.”
Kevin Donnelly, Country Director, Britvic Ireland
Britvic Ireland – Trusted and Respected in our Communities
Britvic Ireland, part of Britvic plc, is the number one soft drinks company by volume on the island-of- Ireland. The company has a proud brand history that spans over 240 years. Its powerful portfolio of market-leading brands includes Irish favourites such as Ballygowan Natural Mineral Water, MiWadi, Club and TK which have been trusted and enjoyed by Irish people for generations. Britvic Ireland holds an exclusive franchise agreement to produce and distribute global brands such as Pepsi, 7UP and Mountain Dew Energy on behalf of PepsiCo in Ireland and the UK. Britvic employs over 500 staff on the island-of-Ireland and has operations in Dublin and Limerick.
Britvic Ireland’s state-of-the-art manufacturing facility at Kylemore Road in Dublin produces brands such as Club and MiWadi for the local Irish market and produces Fruit Shoot concentrate for export markets. Britvic Ireland exports some 25% of what it manufactures, and 98% of the soft drinks it sells in Ireland are produced in Ireland.
Britvic Ireland has adopted the Britvic Group’s sustainable business goal ‘To be trusted and respected in the communities’ in which we operate. To deliver on this goal, we have developed a strategy which focuses on three themes: people, planet and profit.
Water conservation is, naturally, an area that offers many potential sustainability gains for Britvic Ireland. At its Kylemore production facility, the filtration system of the borehole supply has been upgraded to reduce the use of mains water. By doubling the concentration of cordials like Robinsons and MiWadi, Britvic has reduced its water use by 11%. At Newcastle West, where Ballygowan is produced, Britvic complies with the National Standards Authority’s IS432 for best practice in bottled mineral water.
A new waste management system has been in place for the past year at Britvic. It has delivered a 32.5% reduction in waste to landfill. Meanwhile, consolidating load planning has reduced road mileage by 188,000 km per year.
Britvic Ireland has an ethical trading policy covering the environment, health, safety and human rights. All material suppliers to Britvic Ireland are signed up to Sedex, the supplier ethical data exchange which promotes transparency and ethics in food-supply chains.
Recognising the growing problem of obesity in society, Britvic has signed up to the Livewell programme promoted by Food and Drink Industry Ireland. The programme recommends a whole of society approach to the issue of obesity, and with its industry members, promote product reformulation and workplace health initiatives. It also includes research into how to help children to have a better understanding of health – and how to encourage them to become more physically active.
In April this year, Ballygowan Natural Mineral Water announced a partnership with the Irish Cancer Society to raise €100,000 to support the fight against cancer. In previous years, Britvic Ireland supported women’s health through its relationship with the Marie Keating Foundation, which supports cancer research and services (€365,000 raised to date); promoted child health by its sponsorship of the Robinsons Rip’n’Run basketball camps and Fruit Shoot Active Skills Road Show; and, MiWadi, through its Trick or Treat Halloween campaign, raised much needed funds for Temple Street Children’s Hospital.
What does Origin Green membership mean for Britvic Ireland?
Britvic Ireland shares the sustainability vision and ambition of Origin Green. The company recognises that Origin Green’s sustainability charter – requiring members to reduce energy use and carbon footprints and lessen their impact on the environment – must be central to the future of any successful food business.
Kevin Donnelly, Commercial Director, believes in a broad vision of sustainability for the future of the company. “Britvic’s vision is to become the most creative and dynamic soft drinks company in the world by focusing not only on the sustainability of the company but also on the sustainability of communities where employees, customers and consumers live and work,” he says.
Under its Origin Green plan, Britvic Ireland’s sustainability targets include:
- Reducing water use by 18% by 2015 (compared to 2010)
- Reducing waste by 70% by 2015, including a 75% reduction in waste to landfill
- A 44% reduction in stock losses
- Zero waste to landfill by 2020
- Reducing effluent waste by 2.5%
- Increasing the use of alternative energy sources within 15-20 years
- Increasing charitable donations by 10% each year until 2020
- Working with staff to become one of the top 50 Great Place to Work in Ireland by 2020.
Reputation is important to Britvic Ireland. “We want to be seen as an employer of choice and be regarded in our community as a being a good corporate citizen,” says Tanya Waldron, Corporate Affairs Manager.