Sprouts, Super Sprouts, Quinoa Sprout Mix, Lentil Sprout Mix, Super Seed Pots, Super Seed Sprinkles, Super Fruit & Seed Sprinkles, Sunflower Seed Sprinkles, Chilli Seed Mix, Coconut Super Seeds, Orange Super Seeds, Omega Super Seeds, Salad Super Seeds, Super Seed Snacks (Apple & Cinnamon , Bombay, Coconut & Berry, Cranberry & Apricot and Goji & Mango), Super Bites (Banana & Cocoa, Cocoa & Orange and Coconut) and Super Bites Kids (Banana & Cocoa and Strawberry & Vanilla)
Delicious, healthy and innovative foods and snacks, all free from gluten, wheat, dairy and nuts and made from natural ingredients with no added sugar.
The Good4U story began in 2004 with the seeds of a great idea. Bernie and daughter Michelle, a certified dietician and nutritionist, were introduced to the sprouting phenomena, most notably the extra special Super Sprouts.
Bernie and Michelle, alongside sister Laura, germinated new ideas in the form of Alfalfa sprouts and Lentil sprout mix, followed by Super Bites and Super Bites Kids.
The ever-expanding product development team work continuously with third-level institutes to develop innovative products that meet the shifting demands of a dynamic market.
The company has won a number of awards including four Gold Great Taste Awards. Lentil Sprout Mix and Super Sprouts were awarded Gold in 2008, while this year Super Bites – the new healthy snack for kids – also won big at the Lunch! Awards.
Its impressive range of cutting-edge products are currently stocked in over 2,000 shops across the UK and Ireland, including Asda, Tesco and Sainsbury’s.
Key Sustainability Commitments
Raw Material Sourcing
All raw materials are sourced from approved reputable suppliers. All suppliers must undergo rigorous assessment by the Quality Department prior to being approved. Various components are considered including product quality, allergen control, micro testing, third-party accreditation. Good4U have now incorporated a section on ethical trading to their approval process and will auditing suppliers as one of their Origin Green targets.
- Target: 100% of suppliers providing sustainability certifications (27/27 suppliers).
- Target: 100% of suppliers audited against G4U policy and Supplier agreement contract.
- Reduce energy per unit by min 5% per year.
- Reduce water use by unit by 15%.
- Reduce packaging waste from 0.022 tonne/unit to 0.020 tonne/unit.
- Reduced mixed waste from 0.0167 tonne/unit to 0.0160 tonne/unit (5%).
Good4U’s mission is to empower people of all ages to live healthier. The company are non-negotiable on their values of excellence, respect and quality, and believe that by developing and producing healthy snacks they are enabling people to adopt healthier eating habits. Good4U’s dietitian sets the nutrition criteria for all new product introductions with the following key attributes in mind:
- No added sugar
- Gluten free
- Portion controlled
- Free from preservatives and additives
- High fibre
- All products carry an associated health claim
Unique Selling Points
The entire Good4U range is gluten, dairy, nut and wheat-free with no added sugar and 100% natural ingredients.
There is published research on the cancer-fighting properties of Super Sprouts. They are also one of the most nutrient-dense foods per calories available and on the list of top 50 superfoods.
They are an award-winning source of protein and fibre, rich in antioxidants and have a 14 day shelf life.
Awards & Accreditations
- Four Gold Great Taste Awards
- Two Good Choice Quality Food Awards
- Lunch! Innovation Gold Award
- Blas na hÉireann Award