Hibernia Distillers


Membership approved until 1st May 2018

Case Study

Sustainability headlines

  • Maintaining of 100% of barley and corn sourced from Ireland
  • Maintaining 100% of label printing and box procurement from Ireland

Background

Hibernia Distillers builds on 10 generations of family tradition, as the Hyde family began running a pub at ‘Tinkers Cross’, Bandon, Co. Cork, in 1640.

Building on over 60 years of senior sales and marketing experience in the food and drink sector between them, Alan and Conor Hyde set up Hibernia Distillers in 2013. Hyde Irish Whiskey was launched in March 2016, initially as 10-year-old single malt. Now with three lines of Irish whiskey, the brand sells in 23 countries and has grown year on year. The company has won a number of awards for its products including gold in the San Francisco Spirit Awards, the SIP Awards, and the US Tastings World Whiskey Awards. Production is outsourced to focus resources on growing the brand.

Sustainability credentials

All barley and corn used in the distilling process is 100% sourced in Ireland, with the whiskey produced in small batches. Since production commenced, the company has reduced the glass weight per bottle. This is also reflected in the reduced weight per case of whiskey, improving logistic supply sustainability.

Origin Green in action

Hibernia Distillers’ Origin Green plan sets targets in the areas of raw material sourcing, manufacturing and social sustainability. The multiple targets set in the area of raw material sourcing include: development of a supplier sustainability survey; maintaining 100% of barley and corn being sourced from Ireland; maintaining 100% of label printing and box procurement from Ireland; achieving a lighter weight label for all bottles; and researching a replacement for heavy foam in its gift boxes.

In manufacturing, the company is committed to rolling out a sustainability engagement campaign with staff to reduce energy and water use in the office. They will only use 100% recycled paper in their brochures, and will reduce their paper use in the office by 20%.

Social responsibility

Hibernia Distillers is fully committed to the professional development of its employees, particularly on educational matters. It supports emerging talent in a variety of ways, including participation in student internship programmes and sponsorship of UCC Rugby team and Cork senior men’s hockey team. It is the official sponsor of one of Cork’s best known sports clubs, the Church of Ireland Hockey Club. The company also makes annual donations to Cork Simon and the St Vincent de Paul.

All whiskey sold by the company is 100% natural with no flavours or colouring added. The company includes health warnings on all labels on bottles.

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