Mr. Crumb

Membership approved until 1st May 2018

Business Background

Prepared Food

Product Range
Manufacturers of Chilled & Frozen Products, Value Added Ingredients – For Retail & Manufacturing, Flavoured Butters, Cheese Melts, Fresh Stuffing – including Organic & Gluten-Free, Fresh Herb Crust Toppings, Fresh Breadcrumbs – including Organic & Gluten-Free, Snacks & Party Food – for Retail & Foodservice, Bruschetta, Filled Wraps, Panini, Rolls etc., Tex Mex – Burritos, Quesadillas etc., Hot Dogs and Vegetarian Meal Solutions – High Protein Meals.

Specialists In
A range of products, from stuffing, breadcrumb, toppings and flavoured butters, to vegetarian meals, bread-based snacks and party food. All including gluten-free and organic options.



Mr. Crumb is a multi award-winning food company based in the rural village of Fine in Ireland’s lake lands.

The company was founded in 1996 by Bernard Coyle, the current Chairman. He was working as a salesman for a major bakery when he noticed a gap in the market for fresh breadcrumb as an ingredient for stuffing, bread sauce, puddings, and so on. He decided to quit his job, take a chance and go out on his own.

Having experienced initial difficulty getting the breadcrumb listed with retailers, he decided to move up the value chain and produce the stuffing. The rest is history.

Mr. Crumb took a market sector, which was declining by more than 20% per annum, and reversed the trend creating over 25% market growth per annum.

The company has been voted Outstanding Irish Business (2004), Irish Small Business of the Year (2005), Irish Enterprise of the Year (2014).

Key Sustainability Commitments

Raw Material Sourcing

  • Source only RSPO certified palm oil.

Manufacturing Processes

  • Reduce energy use by 10%.
  • Reduce waste to landfill by 15%.
  • Reduce water Usage by 15%.

Social Sustainability

  • Take on new employees under the Graduate Work Placement Programme.
  • Increase the number of employees availing of the Bike to Work Scheme.
  • Support for local sports clubs and amateur drama.

Unique Selling Points

The products are produced by artisanal methods in small batches in a state-of-the art facility, where products are either handcooked or hand-finished.

Mr. Crumb works in partnership with leading retailers and food manufacturers in Ireland, the UK, France, Germany and Scandinavia.

Mr. Crumb has been described by Checkout Magazine as one of Ireland’s great success stories.

Awards & Accreditations

Multiple Awards including European Business Award, Great Taste Awards, Blas na hÉireann Awards and Irish Quality Food Awards.

Accreditations: BRC AA+, IOFGA (Organic), Nut-Free site, FDA, Approved Private Label Manufacturing site for 12 International Retailers

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