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What Consumers Expect in a More Sustainable Future

Date: 18/10/2021

Deirdre Ryan, Director of Quality Assurance and Origin Green presented a Special Session of What Consumers Expect in a More Sustainable Future on Thursday, 14th October 2021 at the Sustainable Retail Summit in Paris, France.

The presentation included insights from Bord Bia's newly published Global Sustainability Insights Portal at this link to access the full results of one of the most extensive global surveys ever undertaken of thought leaders’, consumers’ and trade buyers’ attitudes to sustainability.

The Origin Green Global Sustainability Survey was undertaken in 13 markets to understand existing attitudes to sustainability and emerging trends among three groups; agenda setters (advocacy groups, policy makers, industry leaders), customers (trade buyers, sustainability leads, operations leads) and consumers. The survey finds clear differences in what each group prioritises and how they see the topic of sustainability. The research insights can be viewed by market and by sustainability theme e.g. GHG emissions, biodiversity, water, circular economy, packaging, animal welfare, food waste or regenerative agriculture.