Britvic Ireland is the number two soft drinks company by volume on the island of Ireland. The company is owned by Britvic plc, which also has market leading operations in Great Britain and France, and a worldwide presence through Britvic International which is focused on export and the travel industry as well as extending the availability of Britvic brands through licensing and franchising agreements.
Their portfolio includes Irish brands such as Ballygowan, Club and MiWadi which have been trusted and enjoyed by Irish people for many years. They also have exclusive agreements to make and distribute global brands such as Pepsi and 7UP on behalf of PepsiCo.
Britvic Ireland’s licenced wholesale company, Counterpoint, is also the sole all-island drinks wholesaler, servicing more than 4,500 licensed outlets with an extensive selection of premium Britvic soft drinks, such as London Essence Company, Thomas & Evans, and international alcohol brands including Super Bock beer from Portugal, Savanna Cider from South Africa and a portfolio of premium spirits, such as Chase Vodka and Plantation Rum.
To date 94% of their approved suppliers are linked to Britvic on SEDEX or have been requested to link to Britvic on SEDEX. (Sedex is the largest collaborative platform for managing ethical supply chain data with over 30,000 customers and supplier sites worldwide. Through a secure online platform, Sedex members can share and manage information related to Labour Standards, Health & Safety, The Environment and Business Ethics.) Further targets are in place to increase the % of suppliers linked to SEDEX.
Britvic achieved zero waste to landfill in 2017 and is looking to maintain this. The company is focusing on water reduction and reducing the ratio of how much water it takes to create 1L of their production. In 2017, Britvic reduced the ratio by 10% with further reduction targets set for the years ahead.
Britvic is committed to bringing positive change to consumers’ diets in three ways: reformulation (reducing the amount of sugar in their soft drinks), innovation (New Product Development is heavily weighted to no/low sugar) and inspiration/motivation (e.g. fixturization, livery/branding, promotions, no advertising to U12s, and no advertising of full-sugar where a no/low sugar variant exists).
Since 2013, the company has removed an annualised 1.3bn calories from the Irish diet. The Britvic PLC 2020 goal is to reduce average calories per 250ml serve by 20% to 28kcal from 35.02kcal in 2013.
Britvic Ireland supports the communities in which it operates through schemes such as funding, volunteering and in-kind donations.
MiWadi’s Trick or Treat campaign, for example, has helped raise almost €2M for Temple Street Children’s Hospital in the past five years making it a key funding partner for the newly opened Neurology and Renal Outpatients Unit.
Through sponsorship agreements with Dublin, Limerick, Cork, Westmeath, Kilkenny and Kildare GAA, and their Ballygowan and Energise brands, Britvic is playing a leading role in inspiring and enabling people to live healthier and more active lives.