Spotlight Target Area: Packaging / Community Engagement Since Velvet Cloud commenced trading six years ago, it has achieved significant sales growth, brand awareness and a range of endorsements from high profile opinion leaders in key target markets testifying to the quality and taste of its produce. Within the Irish market, the company’s products are now on sale in over 120 retail outlets, it launched an e-commerce channel during the pandemic, and it has recently secured a central listing with Musgrave SuperValu and Centra. Despite this rapid growth, Velvet Cloud are committed to making a difference and working as sustainably as possible in everything it does. The company demonstrated a strong performance throughout 2020, achieving exemplary performance in both its packaging and community engagement targets. In 2020, Velvet Cloud sourced 100% of its cardboard packaging from FSC certified sources and despite the impact of the Covid-19 pandemic, continued to support local groups, as well as carrying a host of online events to share learnings about its journey to date.