E Flahavan & Sons Ltd
Membership Status:
Approved until 31 May 2023
Sector:
Grocery
About the company
Flahavan's has been milling oats in Co. Waterford for over 200 years. As the oldest privately-owned family food company in Ireland, Flahavan's is synonymous with Irishness, tradition and authenticity. With a longstanding commitment to local sourcing, Flahavan's sources its conventional oats from a panel of registered growers based within a 60-mile radius of its Mill in Kilmacthomas, while its unique milling process, honed through generations, gives its products their distinctive texture and taste. Flahavan's has pioneered a dramatic change in the way consumers think about oat-based foods and their compelling health benefits. This is achieved by continually staying close to the consumer and identifying, understanding and responding to their emerging health and lifestyle needs, through new innovative products and formats.
Key Sustainability Commitments
Spotlight Target Area: Supplier Certification
Sustainability has always been a major part of the Flahavan's story. Since the 1780s, when the original waterwheel drove the mill, there has been a company-wide commitment to working in harmony with nature and minimising the company's impact on its environment and community. Flahavan's only use conventional oats that are cultivated in Ireland. Many of the local producers have long-standing historical links with Flahavan's which plays a significant role in the company's sustainability journey. New organic producers are being sought after with great effort. The Flahavan family participated in a successful government lobbying effort to restart the organic scheme. At Flahavan's, by increasing the proportion of organic oats sourced from 65% in 2020 to 87% in 2021, the company overachieved its 66% Origin Green plan milestone by 21%.
