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E Flahavan & Sons Ltd

Membership Status:

Approved until 31 May 2022



About the company

As one of Ireland's oldest food companies, Flahavan’s can trace its first family connection to the mill in Co. Waterford back to 1785 when John Flahavans' great, great, great-grandfather was managing the business. Seven generations on, Flahavan's celebrates over 230 years of milling oats in Kilmacthomas, Co. Waterford and today sells a range of over 40 oat products worldwide.

Flahavan’s has pioneered a dramatic change in the way consumers think about oat-based foods and its compelling health benefits. This is achieved by continually staying close to the consumer and identifying, understanding and responding to their emerging health and lifestyle needs, through new innovative products and formats.

Operating in a rural community nestled underneath the Comeragh Mountains, sustainable production is at the heart of Flahavan’s 230-year-old mill process. Over 60% of its mill energy comes from its own renewable sources, such as burning the outer shell of the oat to generate the steam used in the cooking process, as well as using the original millstream at the River Mahon which runs on wind power.

The highest quality, locally grown regular oats are sourced and selected from farmers within a 60-mile radius, which also reduces the carbon footprint involved in transport.

Key Sustainability Commitments

Raw Material Sourcing

• Ensuring suppliers of all oats are environmentally compliant members of IGAS and maintaining compliance.

• Increasing the volume of organic oats growers in Ireland by 25%.

Manufacturing Process

• Reduce electricity purchases per tonne of product produced by 37%.

• Reduce emissions per tonne of product produced by 32%.

• Reduce overall level of waste produced by 22%.

• Reduce amount of waste going to landfill by 66%.

Social Sustainability

• Sponsor and support sporting events such as the Sean Kelly Cycling Tour of Waterford and Dublin City Marathon, to promote health and fitness in the community.

• Engage with the local community by sponsoring local events and festivals.

• Organise company well-being days to foster a healthy and positive work environment for employees.

Flahavan's has been milling the finest Irish oats, with a distinctively natural creamy taste in Kilmacthomas, Co. Waterford for over seven generations. This makes it Ireland's favourite oat brand, with over two million servings of Flahavan’s porridge consumed each week.

Flahavan's champions a sustainable, family-run milling tradition. Smaller scale, sustainable production is at the heart of its 230-year-old mill process.

Spotlight Target Area: Community Engagement
Sustainability has always been a major part of the Flahavan’s story. Since the 1780s,
when the original waterwheel drove the mill, there has been a company-wide
commitment to working in harmony with nature and minimising the company’s
impact on its environment and community.
E Flahavan’s and Sons supports its local community whenever possible – the company
has been a main sponsor of the West Waterford Festival of Food for many years; it
regularly donates product to the Waterford Food Bank and other local charities; and
it’s held more than 15 events including online classes and brand partnerships. The
company provides product to support the Waterford Senior GAA teams, as well as the
Dublin City Marathon among other sporting events across the country.

Case Study 2021