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Dawn Meats Group

Membership Status:

Approved until 31 May 2023



About the company

Established in Co. Waterford in 1980, Dawn Meats is a family-owned company marketing quality beef and lamb products to customers in over 50 countries. Dawn Meats is the largest processor of lamb in Europe and the leading processor of beef in the UK and Ireland. With annual revenues exceeding €2 billion, the company employs approximately 8,000 people at 29 locations in Ireland, the UK, Continental Europe and Asia, processing one million cattle and three million sheep annually. Sustainability has been central to Dawn Meats' business strategy for over 20 years, and actions are implemented through the company's dedicated, cross-functional sustainability team.

Key Sustainability Commitments

Spotlight Target Area: Waste

Dawn Meats has been actively involved in the Origin Green programme since the inception of the programme in 2012 and is a founding member of Origin Green. Reporting on a total of 18 targets in its 2021 Origin Green Annual Review, the company has impressively either met or exceeded 15 of its milestones set for the year 2021. Within the area of waste, Dawn Meats recycled over 58% of its materials in 2021 exceeding its 56% milestone. Year-on-year, Dawn Meats improved its waste removal and reduction processes by targeting large waste generators and creating a userfriendly system for staff to segregate waste appropriately. This has helped to significantly reduce waste across all of its sites. Opportunities previously identified to segregate, wash and recycle contaminated waste materials commenced in 2021 and will continue to be developed as further opportunities arise into the future. In the area of Community Engagement, Dawn Meats Group generated funding through collaborative fundraising efforts for Community and Charity projects amounting to over €330,000 in 2021, overachieving on its target of €300,000 for the year, an extraordinary achievement.

Spotlight Target Area: Supplier Certification / Packaging
Dawn Meats has been actively involved in the Origin Green programme since its
inception in 2012. The Company sources 96% of its cattle and sheep from members
of Bord Bia’s Sustainable Beef and Lamb Assurance Scheme and has over 20,000
farmer suppliers in Ireland. Dawn Meats work in partnership with key stakeholders to
advance the sustainability of the livestock sector.
The Company’s packaging strategy is focused on reducing substrates and increasing
the recyclability and recycled content of its plastic packaging. Dawn Meats delivered
a solution for its retail Modified Atmosphere Packaging and Skin Packaging trays to
make them easier to recycle and to support a circular economy. The volume of nondetectable carbon black plastic trays in the supply chain reduced by 84% over the last
2 years, while the average recycled content in rigid plastic trays increased to 90%.
Corrugated and solid board paper packaging is Forest Stewardship Council certified.

Case Study 2021